50 is the new 30 with more spending power.
Advertisers, are you catching up?
For years, the 50+ audience has been treated like a marketing afterthought, but the numbers don’t lie.
According to a new study, today’s 50+ consumers are redefining what aging looks like; still working, still spending, AND still shaping culture. This group contributes $8.3 trillion annually to the economy and accounts for more than half of all U.S. consumer spending.
Just as important? Loyalty.
Baby boomers are significantly more loyal to brands than younger demos. This isn’t just a powerful audience; one that sticks with you.
And when it comes to reaching them? 77WABC wins.
77WABC’s audience doesn’t just listen, they engage. They’re informed, brand-aware, and deeply loyal to the voices and advertisers they trust. As Gen X continues to redefine the 50+ profile, with Millennials edging closer to joining the age group, one thing remains constant: this audience values substance, authenticity, and connection.
All found on 77WABC.
For brands looking to reach consumers who still make big purchases, still influence households, and still show up every day, the message is clear.
The 50+ market isn’t past its prime — it is the prime.
And at 77WABC, that audience is already listening.
