Josh Kesselman sold everything he owned and moved into a friend's shed in Florida to bring his passion for rolling papers into brick-and-mortar reality. Over the decades he's produced more than 200 custom papers, but he's best known for his Raw brand, which has earned a global following--and a Wiz Khalifa song--for its smooth smoke. Raw has become synonymous with getting high, and demand tripled during the pandemic, pushing revenues well over $100 million.
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