RYAZAN, RUSSIA - DECEMBER 17, 2020: A live TV broadcast of the 16th annual end-of-year news conference by Russia's President Vladimir Putin at a home appliances store. Alexander Ryumin/TASS/Sipa USA
Russia: Broadcast of Russian President Putin’s annual news conference in Ryazan, Russia
(AP)-Nielsen is being acquired for $16 billion, including debt, about a week after the TV ratings and marketing data company rejected a $9 billion offer.
A group of private equity investors led by Brookfield Business Partners will invest approximately $2.65 billion via preferred equity, convertible into 45% of Nielsen’s common equity.
The equity version of the deal is worth just over $10 billion, with the remainder in debt held by Nielsen.
Nielsen measures television viewership, statistics that then help govern billions of dollars in advertising spending. It has $3.5 billion in annual global revenue.
