Many legacy media brands struggle to compete with digital-first platforms, but WABC’s resurgence highlights the growing consumer appetite for trusted voices, real-time conversation, and community-driven content.
The recent Los Angeles Times featured Owner and CEO, John Catsimatidis, and WABC’s highlights that advertisers should be paying attention to the return of live, personality-driven media.
Under his leadership, WABC has transformed from a legacy AM station into the most listened to talk station in the country, reaching approximately 500,000 weekly listeners, and it’s only expanding its voice far beyond the New York market.
A once-scene “past its prime” is now a “how to win in a fragmented media landscape” case study.
Driving the comeback? It all starts with connection.
WABC understands what today’s audience craves most. WABC created a listening experience that feels personal. With high-profile hosts, news-making interviews, and a growing national footprint, WABC consistently generates content that extends beyond the airwaves into digital and social media.
And importantly, WABC delivers a better ad environment.
Going bold, WABC reduced ad time, and the result? Less noise, greater share of voice, and stronger message recall for brands. With listeners more engaged, your brand isn’t lost in the clutter of messages but stands out.
In an era of endless scrolling and shrinking attention spans, WABC delivers trust, consistency, and real engagement that stands apart.
So, no, audiences haven’t lost interest in audio; they’ve simply become more selective about where they listen.
They’re choosing WABC.
