Who would’ve guessed that one of New York’s most controversial voices would become one of its most influential? Just ask Sid Rosenberg.
At the pinnacle of talk radio, Sid & Friends in the Morning has become a go-to stop for the stories and personalities driving today’s headlines – from world leaders to pop culture icons.
No matter who’s on the mic, Sid keeps the conversation real, raw, and unmistakably New York.
New Yorkers can’t get enough of Sid. His weekly cume climbed 12.3% month over month, while his weekly TSL grew by 45 minutes year over year, proof that once listeners tune in, they stick.
In a recent interview with The Epoch Times, Rosenberg spoke candidly about his past, his transformation, and the reckoning that reshaped his life. “I just got to the point where I was tired,” he admitted. “I’ve got so many good things going on… It would be a shame if I blew all that.”
And listeners can hear that transformation in every conversation, where honesty and vulnerability meet humor and grit.
Each show is a reminder of how far he’s come — and how much his voice now means to those who tune in.
For advertisers, Sid & Friends in the Morning offers a rare opportunity to connect with one of the most loyal and engaged audiences in New York radio. His listeners don’t just tune in — they invest.
They trust Sid’s voice because it’s as authentic as the city itself. Brands that partner with Sid & Friends tap into that credibility, aligning with a show that moves conversations, influences opinion, and reaches New Yorkers who care about what’s happening in their city and beyond.
Source:
Nielsen Audio, New York Metro, September/October 2025, Monday-Friday 6A-10A, P12+, Average Cume, Weekly TSL
