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Taco Bell Says, Say Cheese!

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Taco Bell plans to feature customers in its upcoming Super Bowl 59 television ad. December 5, 2024.

(Irvine, CA) – Some of Taco Bell’s customers could have their photo taken at drive-thrus nationwide. It’s part of the fast food company’s plans for Super Bowl 59. A television commercial will feature some customers, as selected from photos taken at select drive-thru restaurants.

Taco Bell launched the “Drive-Thru Cam” this week. It lets Taco Bell rewards members have their pictures taken while inside the car. Participants may end up in the big game’s Taco Bell commercial. And there are five locations with cameras: in Ohio, Tennessee, Florida, Houston, Texas, and Los Angeles, California.

So whether they will be ordering a crunchy taco, soft burrito, or just asking for additional packets of sauce — all drive-thru customers at those locales will want to make sure and say “cheese!” while there.

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