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What’s Next For Apple? It’s Own Take on AI

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Apple CEO Tim Cook says the company is looking to rollout a more personalized version of AI for its customers.

(Cupertino, CA) – AI is coming to your iPhone — “Apple Intelligence” that is. CEO Tim Cook spoke at the annual Worldwide Developers Conference on Monday and said the goal is to roll out a personalized and intuitive version of AI for Apple customers. This will apparently make use of AI tools that already exist on the open market — with certain tweaks and adjustments.

Cook explains Apple’s take on AI will be “intuitive and easy to use,” while also being “grounded in your personal context.” That apparently means the AI will take into account people’s everyday routines, personal relationships, and communications with others.

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