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MACY’s Sues Amazon Over the Billboard It’s Used for More than 60 Years

 

Visitors outside Macy’s flagship department store in Herald Square in New York which is festooned with floral arrangements for the annual Macy’s Flower Show, on opening day Sunday, April 2, 2021.  The show closed May 16. (Photo by Richard B. Levine)

NEW YORK (AP) — Macy’s has filed a lawsuit against Amazon. Amazon owns owns the giant billboard next to its flagship store in Manhattan at 151 West 34th St. Macy’s says it has used the billboard since 1963.

Macy’s is fighting to prevent Amazon from taking over the advertising space. The department store retailer says there has been a restrictive covenant in place since 1963 barring the billboard space from being used by any Macy’s competitor.  Macy’s says that when it tried to negotiate a lease renewal this year, the billboard’s owners, the Kaufman Organization told them they were in discussions with a “prominent online retailer,” and there was “little doubt” that meant Amazon, according to the lawsuit.

Associated Press said messages were left with the Kaufman Organization. Amazon had no comment.

“Copyright 2021 Red Apple Media. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AP contributed to this report.”

 

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