Joe Connolly highlights the business success of Anita Manfredonia, a Long Island fashion business owner. Anita has significantly improved and personalized her website, allowing for customer interactions that resemble in-store experiences. Unlike many larger companies, Anita ensures that customers are chatting with a real person who truly cares about their needs, resulting in numerous five-star reviews. Her website, pippyandlilly.com, stands out by offering a personalized experience, setting it apart from major competitors like Amazon and Walmart.
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