Joe Connolly interviews Alan Kraft from Bin 113 Marketing and Jill Burkhardt from North Shore Animal League. Alan, a recipient of the New York Marketing Club Marketing Awards, discusses the power of social media as a marketing channel and predicts significant growth in podcast advertising. Jill, another award winner, emphasizes the importance of using a variety of marketing channels, including phone calls and handwritten notes, particularly for non-profits. For more insights on successful business strategies, visit wabcradio.com/joe.
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