Joe Connolly shares the inspiring business success story of Anita Manfredonia, a Long Island boutique owner who adapted to post-COVID challenges by enhancing her online presence. After taking detailed technology and marketing courses, Anita built and managed her own website, Pippy & and Lily Women's Fashion. She emphasizes the importance of differentiating her business by adding a personal touch to her marketing copy, despite using tools like ChatGPT.
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