Jason Barrett, President and founder of Barrett Media, joins the show to congratulate Sid on Sid & Friends in the Morning being rated the number one morning radio show in the country. Sid and Jason discuss the voting process, which involves 40 decision makers from major broadcast operations nationwide. Barrett explains that consistency, brand strength, and national appeal are key metrics for ratings. They also touch on the unique reach and influence of the show, highlighting notable guest appearances and its non-syndicated success. Additionally, Barrett emphasizes the enduring power and relevance of traditional radio amidst the rise of digital media and podcasts.
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