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The News Hour with Noam Laden
Weekdays 5-6:00 AM

Hour 4: Crowds Don’t Think, They Feel | 12-01-25

Lionel takes a deep dive into the mechanics of mass influence, politics, and the future of voting. He discusses the theories of crowd psychology pioneer, Gustav Le Bon. Lionel argues that the crowd is a single organism driven by emotion, stronger than reason. Discover why political success hinges on creating "vibes" and inspiring imitation rather than relying on spreadsheets or policy papers. Learn how leaders steer the masses—like a murmuration of starlings—using symbols, cinematic images, and collective feeling.

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