Walter M. Sterling cultivates a sense of emotional intimacy with his audience, specifically targeting the “midnight misfits” and third-shift workers who thrive in the quiet of the night. The broadcast is structured as a series of conversations with callers and monologues that prioritize “water in the basement” issues over high-level politics, ranging from the decline of American shopping malls to the struggles of navigating special education systems. Sterling posits that malls have committed suicide through hostile policies and poor service rather than being killed by Amazon, while also delving into fringe theories like “Tartaria” and the potential disclosure of UFO/UAP files.
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