The luck of 77WABC took over Fifth Avenue at this year’s New York City St. Patrick’s Day Parade.
Broadcasting live from the WABC booth, Greg Kelly brought listeners right into the heart of the action, capturing all the excitement, tradition, and larger-than-life moments that make this parade so iconic.
From bagpipes to marchers, the energy was unmatched, and WABC was right in the middle of it all!
It wouldn’t be an event if Sid Rosenberg weren’t there. Even the NYPD was jumping out of line to say hello, proof of his undeniable connection with New Yorkers.
Adding a sweet twist to the day, advertiser Dough Donuts sampled their donuts to parade goers, spreading the love one donut at a time. Dough Donuts also joined Greg on air, creating a seamless and engaging brand moment.
From live radio to unforgettable fan interactions(and plenty of sugar), it was a shamrockin’ success all around because nothing says St. Patrick’s Day in NYC like 77WABC energy, bold personalities, and a little something sweet!
