Audiences aren’t just listening anymore, they’re scrolling. And where they scroll depends on who they are.
When it comes to overall usage, the audience radio knows best; Facebook is still king. In fact, Facebook remains the most-used social platform overall and the clear favorite among 55+ listeners.
77WABC’s audience!
The audience that’s powering radio and increasingly adopting digital audio is living on Facebook and Instagram.
And that’s exactly where WABC is winning.
While the industry continues to talk about “meeting listeners where they are,” WABC is already there, showing up daily in feeds, timelines, and stories with content that extends the on-air experience into something shareable, scrollable, and social.
Because in 2026, it’s not just about being heard, it’s about being seen, liked, shared, and talked about.
As social media usage continues to reach a massive scale, 77WABC isn’t just on air; it lives beyond the dial.
Bottom line:
From the airwaves to the explore page, 77WABC owns it all.
