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Dominic Carter
M-F 3-4PM, M-F 12-2AM, Sun 11PM-12PM,
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Dominic Carter
M-F 3-4PM, M-F 12-2AM, Sun 11PM-12PM,
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Customer Happiness as a Growth Indicator | 01-15-25

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Joe Connolly interviews Bill Allett, a leading professor on business growth at MIT's Martin Trust Center, about key indicators of business success beyond increasing sales. Allett highlights the importance of net promoter score (NPS) as a measure of customer satisfaction, emphasizing that happy customers are crucial for sustained business growth. He also mentions the need to validate business concepts in the real world.

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