Joe Connolly highlights the marketing strategies of Jill Burkhardt from North Shore Animal Shelter and Alan Kraft of Bin 113 Marketing, both recent award winners from the New York Marketing Club. Burkhardt emphasizes the importance of continual small-scale testing to find resonating strategies, while Kraft discusses his unique approach in promoting wineries and the inspiration behind his company's name. For more business growth tips, visit wabcradio.com/joe.
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