Joe Connolly shares a business success story highlighting Rothmans Men's Clothing Store's expansion into the suburbs. Owner Ken Giddon reflects on the initially criticized decision to open stores in Scarsdale and Bronxville, which proved to be highly successful, especially in attracting black customers and high-profile clients from ESPN. Giddon attributes their success to a flexible, customer-driven approach rather than over-planning. For more insights into growing a successful business, visit wabcradio.com/joe.
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