Los Angeles Mayor Karen Bass speaks to the press before approving a $2.62 billion Convention Center expansion to prepare for the 2028 Olympics, in Los Angeles, California, U.S., September 24, 2025. REUTERS/Daniel Cole
(Los Angeles, California) – Magic Johnson is backing Karen Bass for mayor of Los Angeles, giving her campaign a major boost from one of the city’s most recognizable figures.
Johnson praised Bass’ leadership and appeared with her in a campaign-style video. His support matters because he is more than an NBA legend in Los Angeles — he is a business leader and civic figure with deep local credibility.
Bass is facing criticism over homelessness, crime, affordability and city management. The endorsement gives her campaign a chance to shift attention back to trusted local support.
Opponents will argue that celebrity backing does not solve the city’s problems. But in Los Angeles politics, high-profile endorsements can help shape public perception.
The race is becoming more visible, more national and more unpredictable as big names begin choosing sides.
