We can call it curb appeal, but lawn and garden mean business.
From outdoor living spaces to wellness and long-term home value, Americans are investing more time and more money into their homes than ever before. More than 80% of U.S. households are actively engaged in lawn care or gardening, with that time expected to grow even more in the year ahead.
For a category that’s local, seasonal, and often driven by immediate need, radio delivers exactly what matters most: reach, trust, and action. Whether it’s a homeowner gearing up for a weekend project or reacting to a sudden change in weather, radio connects brands to consumers at the moment they’re ready to make a decision.
And when it comes to 77WABC, the opportunity only grows.
WABC listeners are 201% more likely than the average market to buy lawn or gardening items between $500 to $999. And WABC listeners are 159% more likely than the average market to buy lawn or gardening items between $1,000 to $2,999.
These gardeners are investing in their homes.
So while lawn and garden continues to grow as a category, WABC remains the ultimate growth driver. It’s where trusted voices meet motivated consumers, turning inspiration into action.
They always say the grass is greener on the other side, and at 77WABC, it is very green.
