If there’s one place candidates should be turning up the volume this election cycle, it’s 77WABC.
New research shows radio isn’t just part of the political media mix; it dominates it.
With 64% of all ad-supported audio time among registered voters, radio outpaces Spotify, Pandora, SiriusXM, YouTube Music, and Amazon Music combined.
Translation? If you’re not on the radio, you’re missing the majority of the conversation. Especially if you’re not on 77WABC!
Nielsen data shows that 77WABC’s audience is 54% more likely than the market average to always vote in their local elections, reaching 273,283 target people.
And in a cycle where political ad spending is expected to soar past $10 billion, cutting through the noise matters more than ever. That’s where 77WABC becomes a strategic powerhouse, delivering consistent reach, real attention, and influence that stretches across the entire political spectrum.
At 77WABC, every party has a voice.
Republicans, Democrats, Independents: 77WABC is a platform where all perspectives are heard, and campaigns can connect with voters in an authentic, unfiltered way.
Even more compelling, the data backs it up: radio listening remains remarkably consistent across party lines, making it one of the only media that truly unifies the electorate under one signal.
So for candidates looking to win not just votes, but ears, the strategy is simple:
Don’t just join the conversation: own it on 77WABC, where every voice matters.
