Bad Bunny attends the premiere for the film "Happy Gilmore 2" in New York City, U.S., July 21, 2025. REUTERS/Kylie Cooper
(San Francisco, California) – Bad Bunny has officially made Super Bowl history.
The global superstar’s halftime performance at Super Bowl LX drew a staggering 4.67 billion total worldwide viewers, making it the most-watched halftime show ever recorded. The record-setting audience cements Bad Bunny’s status not only as a music icon, but as a global cultural force capable of commanding one of the largest stages in entertainment.
Blending high-energy choreography, cinematic visuals, and a setlist packed with chart-topping hits, the performance captivated fans across continents. Social media erupted within minutes of kickoff, with clips, reactions, and highlight moments trending worldwide as viewers tuned in across broadcast, streaming, and international platforms.
Industry analysts say the massive viewership reflects both the NFL’s expanding global reach and Bad Bunny’s unmatched international appeal. As one of the most-streamed artists on the planet, his halftime appearance bridged music, sports, and global pop culture in a way few performers ever have.
With the record now his, Bad Bunny’s Super Bowl LX performance will likely be remembered as a defining halftime moment — not just for its spectacle, but for the unprecedented audience it brought together around the world.
