If pet parents had to choose, the answer is clear.
They’ll cut back on themselves before cutting back on their pets.
New research shows 65% of dog and cat owners would make personal budget sacrifices to preserve their pet’s lifestyle.
That loyalty shows up in spending. Pet owners continue to invest in premium food, treats, toys, grooming, and preventative care.
In 2025, the average cost of owning a pet rose to $2,360, with more than one-third of pet parents expecting to spend even more in 2026.
Pets remain a primary source of happiness, emotional support, and stability — especially during financial stress, mental health challenges, and personal loss. And for many households, their pet’s well-being is always top of mind.
This mindset creates a powerful opportunity for advertisers in the pet food and pet supplies retail category.
Every week, 77WABC reaches 138,453 listeners who own a pet.
This is a pet-friendly conversation, welcoming the brands that pet parents trust and choose every day.
These listeners aren’t casual pet owners. They budget for their pets, plan for care, and prioritize quality products that support long-term health and happiness.
On 77WABC, advertisers connect with pet parents in a trusted, conversational environment where loyalty matters and purchasing decisions are influenced daily.
For brands looking to reach committed, value-driven pet owners, the message is simple:
Pet parents are listening. And they’re listening to 77WABC.
