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The Brian Kilmeade Show
Weekdays 10AM-Noon

The Overnight Audience Your Brand Has Been Missing

 

WABC just got a little more interesting during the weekend overnight hours.

Some of the best conversations in radio happen when the world is quiet, and Walter M. Sterling knows exactly how to own that moment. Known for his thoughtful, conversational style and decades of experience in broadcasting, Walter brings a deep respect for the craft of radio to every show. 

He began his career behind the scenes as a producer and executive, shaping programming and mentoring talent long before stepping in front of the microphone. That experience shows in his approach: smart, measured, and always listener-focused.

In a media environment that often feels rushed and reactive, Walter offers something different. 

His show is built on genuine conversation and the unique connection between host and listener that defines great radio. It’s not about noise; it’s about trust, curiosity, and keeping the audience engaged from start to finish.

And his audience? They’re listening. Overnight listeners are some of the most loyal, tuned-in, engaged, and looking for connection during the quietest hours of the day. 

For the nightowls, Walter Sterling is the voice they turn to for company, conversation, and something that feels steady, familiar, and real.

So what does that mean for advertisers?

This is where your message fits the moment.

The Walter Sterling Show airs Saturdays and Sundays from 2–5 AM on 77WABC Radio, delivering a calm, credible, conversation-driven environment where brands feel like part of the show.

When the city slows down, the conversation gets better.

 

 

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