This isn’t the luck of the Irish; it’s the luck of 77WABC.
We’re marching straight through New York City at the St. Patrick’s Day Parade!
A beloved New York City tradition that draws hundreds of thousands of spectators, 77WABC is celebrating Irish heritage, community, and pride, 77WABC’s presence extends far beyond the parade route. From an on-site broadcast featuring WABC talent to giveaways, audience interaction, and standout brand visibility, WABC delivers a little extra luck, bringing energy, excitement, and unmatched exposure to one of the city’s most cherished celebrations.
For advertisers, this landmark event offers a golden opportunity to align with a passionate audience through high-impact signage, hands-on sampling that connects directly with parade-goers, and on-air messaging that reaches hundreds of thousands of loyal, highly engaged listeners.
With live interaction, real-time engagement, and extended broadcast coverage, partnering with 77WABC during the St. Patrick’s Day Parade is no blarney; it’s a powerful way to connect with a passionate community during a true can’t-miss New York City moment.
Don’t just watch the parade, get lucky and celebrate with 77WABC this St. Patrick’s Day.
