© 2025 Thomson Reuters
NFL – Super Bowl LX – New England Patriots v Seattle Seahawks
(Seattle, WA) — Business is booming in Seattle after the Seahawks Super Bowl win. Local businesses say the economic boost has resulted in high demand for merchandise, restaurants and increased activity in the hospitality sector. The Seattle Metropolitan Chamber of Commerce estimated that the Super Bowl appearance could generate over $200 million in economic activity for the region.
Local sports apparel shops, such as Simply Seattle, reported that the playoff run multiplied sales significantly, with the potential for sales to reach up to 20 times the norm after the team’s win. In addition, bars and restaurants, especially around the championship parade route, have seen a big jump in customers, with some opening up early and record crowds.
In addition, experts say a Super Bowl win creates a “feel-good” effect for residents who want to boost their city, not only with pride, but consumer spending and productivity.
The victory parade will also see an influx of visitors to the downtown area. They too, spend money. While this surge in economic activity is expected to be temporary, it will provide a substantial, immediate benefit to Seattle businesses.
