Tax season has a way of sneaking up on people, and suddenly, weekends are spent sorting through W-2s and paperwork.
Every year, millions of Americans face Tax Day feeling overwhelmed and confused. A recent poll found that 57% of adults describe filing their taxes as “nerve-wracking.” No surprise there.
And it doesn’t stop there. Research shows that nearly half of adults don’t understand how to fill out a tax form, while 42% are unclear about credits and deductions. Unsurprisingly, 54% of adults prefer to file with assistance.
That makes tax season a major moment for service providers to connect with consumers through a medium built on trust: 77WABC Radio.
77WABC reaches people already in a tax-focused mindset. In fact, WABC listeners are 45% more likely than the market average to have used a tax preparation service in the past 12 months.
Taxes aren’t an impulse decision. Consumers worry about mistakes, missed deductions, and even audits. 77WABC’s trusted personalities and familiar voices offer reassurance and credibility when people need a calm, confident guide.
WABC meets listeners throughout their day: during commutes, errands, and everyday routines. It reaches consumers before procrastination turns into full tax-season panic, helping brands become the trusted helper early in the process.
Tax season may be stressful, but 77WABC delivers clarity, trust, and reassurance. When consumers feel overwhelmed, 77WABC and your brand can offer confidence and peace of mind right when it matters most.
