Woah-oh-oh… we’re not shipping up to Boston — we’re marching straight through New York City with 77WABC at the St. Patrick’s Day Parade!
A time-honored New York City tradition that draws hundreds of thousands of spectators, 77WABC is proud to take part in the iconic St. Patrick’s Day Parade!
Celebrating heritage, community, and Irish pride, 77WABC’s presence goes far beyond the parade route. From our vibrant on-site live broadcast featuring WABC talent, giveaways, and audience engagement to prominent brand visibility throughout the event, WABC brings energy, excitement, and unmatched exposure to one of the city’s most beloved celebrations.
Advertisers have a unique opportunity to align their brand with this landmark event through high-impact signage, hands-on sampling that connects directly with parade-goers, and on-air commercials that extend reach to hundreds of thousands of loyal and highly engaged WABC listeners.
With live interaction, real-time audience engagement, and extended broadcast coverage, partnering with 77WABC during the St. Patrick’s Day Parade offers a powerful way to connect with a passionate community during a can’t-miss New York City moment.
Don’t just watch the parade, celebrate with 77WABC this St. Patrick’s Day.
