U.S. first lady Melania Trump participates in NORAD Santa tracker phone calls, on Christmas Eve, from the Mar-a-lago club in Palm Beach, Florida, U.S., December 24, 2025. REUTERS/Jessica Koscielniak
(New York, New York) – First Lady Melania Trump is set to ring the opening bell at the New York Stock Exchange on Wednesday, marking the upcoming release of her new documentary — as her official cryptocurrency continues to generate buzz in the market.
The NYSE announced the appearance in a post on X, sharing a teaser for the documentary, “MELANIA,” produced by Amazon MGM Studios. The film is scheduled to premiere at the Kennedy Center on January 30 before becoming available to stream on Amazon Prime Video.
The documentary follows Melania Trump’s life as first lady and her relationship with President Donald Trump. Earlier this week, Trump promoted the film himself, calling it a “must watch.”
While reviews of the documentary won’t arrive until its debut, the project has already fueled renewed interest in the Official Melania memecoin, trading under the ticker MELANIA.
The Solana-based token is up roughly 42% year-to-date, outperforming major cryptocurrencies including Bitcoin and Dogecoin, as well as the Official Trump memecoin associated with the president.
Despite the recent gains, the MELANIA coin remains well below its prior highs. The token suffered a roughly 99% drop in 2025, falling from a peak market capitalization of $1.73 billion to about $160 million as of this writing.
The project’s website includes a disclaimer stating that “Melania Memes are intended for collecting and entertainment purposes only” and are not financial instruments or investments.
Market analysts continue to caution that meme coins are highly speculative assets, often driven by online sentiment, social media trends, and short-term trading activity rather than underlying fundamentals.
