Drive Time is Prime Time.
With traffic congestion up, so is the opportunity to advertise on 77WABC.
Americans are spending more time in their cars than ever before, turning the daily commute into one of the most valuable spaces for brands to connect with consumers.
According to a recent study, the typical U.S. driver now spends 49 hours a year stuck in traffic, a six-hour increase over last year. That’s nearly two full days annually — just sitting, listening, and paying attention.
And as drive times stretch longer, in-car audio becomes a constant companion.
For marketers, that means one thing: a captive, highly engaged audience.
Drivers in major markets like New York City, Chicago, and Los Angeles are spending more than double the national average time in traffic.
And when it comes to in-car audio, there’s a clear leader.
Radio owns the dashboard, capturing 9 out of every 10 minutes of in-car audio listening, outpacing streaming, podcasts, and satellite radio combined. Even with more entertainment options than ever, drivers continue to choose broadcast radio for news, conversation, and connection.
This allows advertisers more time and opportunity to put their brand in front of consumers repeatedly, reinforcing message recall during the most consistent listening window of the day.
Traffic isn’t just a slowdown; it’s an advertising opening. Turning everyday traffic into a meaningful brand impact on 77WABC.
So while drivers are pumping the brakes, brands should be stepping on the gas to drive real impact on 77WABC.
