2025 proved one thing: listeners really do like us.
And advertisers should too.
According to the Radio Advertising Bureau’s 2025’s Most Read: Radio’s Biggest Trends & Takeaways, radio remains America’s most powerful and trusted media platform. The past year has reinforced why radio continues to outperform in terms of reach, engagement, and results.
Looking for results that actually move the needle? Red Apple Media delivers.
RAB highlighted the key forces driving radio’s continued success — and why advertisers rely on audio to make an impact:
77WABC: Unmatched Reach. Marketing Power. Local Business Impact. Engaged Consumers.
Radio connects with massive audiences across all age groups, races, and ethnicities, making it one of the few media platforms that truly delivers scale in today’s fragmented media landscape.
Radio isn’t just building awareness. It’s driving measurable ROI. It amplifies campaign performance and plays a vital role in helping businesses grow.
Listeners turn to radio for information they trust, making it a powerful tool for brands looking to strengthen meaningful customer relationships.
And 77WABC’s audience remains attentive, influential, and responsive, allowing advertisers to connect with consumers when they’re most open to messaging.
In a media world filled with noise, 77WABC stands out for its reach, trust, and performance. And 2025 proved once again why it remains an essential part of any successful advertising strategy.
