
stablediffusionweb AI generated
“Zebra Striping” is the hot new trend, and no it has nothing to do with fashion, or the zoo.
Dry January, the social movement that has gained serious steam in recent years in which participants abstain from alcohol for a month, appears to be evolving. Last year, about 30% of Americans participated in Dry January, an increase of 36% from the prior year. The problem is keeping that resolve for the entire month.
Zebra striping is a new way to describe what many of us have already been doing for years: interspersing nonalcoholic sips with any alcoholic drinks enjoyed throughout the night. The practice, however, is getting more defined and ritualized. 93% of consumers purchasing nonalcoholic beer, wine, and spirits are also buying traditional alcoholic products. Many of us have sipped a glass of water or seltzer between alcoholic drinks, be they beer, wine or cocktails. Today there are so many additional options including non-alcoholic beer, wine and “mock tails”.










