New year, new mindset.
As Americans look ahead to 2026, about 31% are starting the year with a resolution focused on saving more, traveling more, and improving their financial health.
WABC listeners aren’t just part of that group — they’re ahead of it.
WABC’s audience is made up of forward-thinking individuals who plan ahead, invest confidently, and think long-term.
Compared to the market average, WABC listeners are 78% more likely to invest in mutual funds, 58% more likely to own IRAs, 80% more likely to hold money market funds, 63% more likely to own bonds, and 127% more likely to own a second home or additional real estate.
These are financially engaged consumers who actively manage their wealth and make informed decisions.
That same mindset extends to how WABC listeners approach travel. They don’t view travel as an impulse purchase — it’s a planned investment in lifestyle and experiences.
WABC listeners are 25% more likely to spend $1,000–$2,999 on travel, 11% more likely to spend $3,000–$4,999, 10% more likely to spend $5,000–$9,999, and 24% more likely to spend $10,000 or more.
For advertisers in the financial and travel categories, WABC delivers an audience that is primed to act. When your message reaches WABC listeners, it reaches consumers with the intent, the resources, and the confidence to invest, book, and buy.
Source:
NEW YORK (Metro Survey Area) SCARBOROUGH R2 2025: AUG24-AUG25 ADULTS 18+
