Big opinions. Breaking news. All in one minute.
Sid in Sixty.
It’s fast. It’s bold. And it’s built for today’s scroll-first audience. Sid in Sixty puts WABC’s most recognizable morning voice directly into algorithm feeds and social timelines, reaching audiences who may never tune in to traditional radio.
Topics are still fresh, and conversations are still trending. Sid delivers reactions to breaking news, recaps major guests, and gives his take on current cultural, political moments.
For advertisers, Sid in Sixty is a new, high-impact way to show up where attention actually lives.
One voice. One minute. One clear brand message. With a single sponsor environment, your brand isn’t lost in the scroll — it stands out.
Sid in Sixty offers advertisers a modern, refreshing alternative to traditional spots, with native-feeling integration that audiences choose to watch.
Because the content is timely and shareable, brands benefit from daily relevance, cross-platform exposure, and the credibility of aligning with one of WABC’s most trusted voices.
