Radio is giving dentists something to smile about.
Rating isn’t just filling commutes, it’s filling dental chairs!
New research shows eight in ten adults tune in regularly during morning and afternoon drive, giving radio a strong reach among adults 35 and older who are considering dental implants. And for this audience, radio is proving to be a powerful motivator.
The creative campaign the study put together succeeded in prompting listeners to take that next step, to seek information about implant options.
With 283,748 weekly listeners visiting a dentist in the past year, 77 WABC clearly knows how to brush up on the right audience.
And with listeners 95% more likely than the average market to have received dental implants, this crowd is truly all smiles.
Dental advertisers have a rare opportunity to tap into a highly engaged, high-intent audience on 77 WABC. With listeners already demonstrating strong dental activity and interest, your message lands where decisions are being made.
Radio’s trusted, personal connection gives your brand the credibility patients look for when considering major procedures like implants.
If you’re in the dental industry, 77 WABC isn’t just a good fit—it’s the perfect place to make your message shine.
Sources:
Nielsen Audio, New York Metro, Scarborough R2 2025l AUG24-AUG25, Adults 18+
Coats, Cameron. “AD Study: AM/FM Radio Reaches Dental Care Decision-Makers.” Radio Ink, 24 Nov. 2025, radioink.com/2025/11/24/ad-study-am-fm-radio-reaches-dental-care-decision-makers/#:~:text=Traditional%20radio%20is%20giving%20dentists,them%20toward%20informed%20next%20steps.
