Trust is the prescription, and radio delivers trust every day!
Radio isn’t just background noise — it’s one of the most trusted, personal, and community-rooted media channels. For healthcare providers, that makes it a direct line to the patients who matter most, because in healthcare, trust is everything.
According to RadioMatters.org, radio reaches eight in ten adults who see a doctor regularly for checkups. In fact, 71% of radio listeners follow what their doctor tells them to do, and when they’re feeling under the weather, 64% say it’s important to turn to their physician for care.
Those eight in ten adults who are going to see their doctor are 77WABC listeners because they are actively seeking specialists in a variety of fields.
You hear that, audiologists? 77WABC listeners are 131% more likely than the average market to fine-tune their hearing.
But it doesn’t stop there!
Chiropractors, take note. 77WABC listeners are 86% more likely than the average market to get things straightened out.
Ophthalmologists, look closely. 77WABC listeners are 84% more likely than the average market to keep an eye on their vision.
Cardiologists, listen up. 77WABC listeners are 61% more likely than the average market to follow their heart to specialized care.
And physical therapists, good news. 77WABC listeners are 61% more likely than the average market to get back in motion.
And for healthcare advertisers, this is exactly why partnering with 77WABC isn’t just smart — it’s necessary. Your ideal patients are already here. They’re listening, they’re engaged, and they take action on what they hear. If you’re not advertising on 77WABC, you’re simply missing them.
Because in healthcare, trust is everything—and trust starts here, at 77WABC.
Source:
IBISWorld. (n.d.). Number of physician visits – business environment profile report: IBISWorld. IBISWorld Industry Reports. https://www.ibisworld.com/united-states/bed/number-of-physician-visits/4129/
Arias, N. (2025, October 16). Tuning into wellness: Why radio still matters in Healthcare. A Blog All About Radio. https://www.radiomatters.org/index.php/2025/10/21/tuning-into-wellness-why-radio-still-matters-in-healthcare/
Nielsen Audio, New York Metro, SCARBOROUGH R1 2025: FEB24-FEB25, ADULTS 18+
