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The Rita Cosby Show
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NEW YORK IS UNDER FIRE BUT WABC TURNS HEADLINES INTO ENGAGEMENT

The conversation doesn’t end when the mic goes off — it only gets louder.

While talk radio is trending, 77WABC proves that those on-air moments are dominating the digital space, too.

From breaking news to bold political takes, 77WABC is transforming listeners into followers — and followers into fans.

77WABC’s social media team turns news into must-see content, capturing the energy and emotion of live radio. With how quickly the team pulls on-air clips, moments that happen in the studio are online within minutes — keeping audiences engaged in real time and fueling the conversation long after the broadcast ends.

Post–mayoral election discussions have driven massive engagement, especially around the #1 morning show host, Sid Rosenberg.

One standout example: Sid Rosenberg and Megyn Kelly sat down to discuss Mayor-elect Zohran Mamdani’s victory speech. The conversation earned 716,000 views, 28,000+ likes, and thousands of comments and shares.

Give Sid your brand’s message and let his voice carry it to millions. When Sid talks, New York listens — and your brand becomes part of the conversation.

Each viral moment creates another opportunity for advertisers to connect with an audience that’s tuned in, clicking, and talking — on-air and across every feed.

 

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