Audio isn’t alive — it’s thriving! And what medium is leading that charge?
You guessed it — radio, with a 62% share, followed by podcasts at 20%, together capturing an incredible 82% of all ad-supported listening.
Powered by Nielsen, Americans spend nearly four hours a day listening to audio — and 64% of that time occurs in ad-supported environments.
Podcasts have become a must-have platform for brands looking to reach real, engaged audiences. And that’s where the Red Apple Podcast Network shines — delivering premium content that resonates with passionate listeners nationwide.
With 1.9 million downloads this month — up 40% for the Top 10 podcasts month over month — the network proves that authentic voices and powerful storytelling drive serious results.
From breaking news and political insight to lifestyle and entertainment, the Red Apple Podcast Network gives advertisers access to a deeply engaged audience that listens with intent — and acts on what they hear.
For brands, partnering with Red Apple means tapping into trusted voices, powerful storytelling, and a community that’s as loyal as it is influential.
Because in a world full of noise, Red Apple Podcast Network stands out — bold, authentic, and built for impact.
Source:
Radio and podcasts capture 82% of ad-supported audio in Q3. Insideradio.com. (2025, October 24). https://www.insideradio.com/free/radio-and-podcasts-capture-82-of-ad-supported-audio-in-q3/article_e2848af6-792d-4811-a248-c3c66f00a646.html
