Radio: the one medium that delivers big wins, helping brands achieve both branding and performance goals.
The magic of 77WABC is that it makes it easy for brands to do both. With a powerful combination of on-air, digital, and on-site opportunities, brands can capture consumers’ attention, boost results across every media channel, and deliver tangible outcomes.
Radio ranks as the second-highest ROI driver, just behind social media. And at 77WABC, we deliver both, connecting with massive audiences across multiple channels and motivating them to take action.
77WABC offers:
On-Air Campaigns across 77WABC, our Long Island sister station 107.1 WLIR-FM, and our Rockland County addition, 1700 WRCR
National Radio Coverage through the Red Apple Audio Networks
Digital Streaming & Podcasts that extend reach beyond broadcast
Digital Display Advertising for targeted impressions
Branded Content & Social Media Integration for deeper engagement
Video & Pre-Roll Opportunities that drive conversions
On-Site Events that connect brands directly with listeners
Full-Service Campaign Strategy through Red Apple Advertising Agency
It’s a full-funnel solution for brands, efficiently and effectively driving awareness, consideration, and sales.
But brands aren’t just getting exposure, they’re getting engagement that converts because for audio, there is a measurement tool for every KPI. And radio’s performance across every KPI shows that the medium consistently delivers a significant ROI for its advertisers.
Whether your campaign is local or national, 77WABC drives the entire funnel, all while proving how undeniable the power of radio is.
For advertisers ready to capture attention and drive results, radio is the medium that performs — from awareness to action.
Source:
Greenberg, Tammy. “Radio Pumps up Marketing Effectiveness.” A Blog All About Radio, 29 Sept. 2025, www.radiomatters.org/index.php/2025/10/14/radio-pumps-up-marketing-effectiveness/.
