When the next viral moment hits, will your brand be in the frame?
At 77WABC, collaborating with younger voices brings new energy and fresh cultural perspectives to our platforms, creating content that’s relatable, shareable, and impossible to scroll past.
These collaborations don’t just diversify content; they also generate new eyes, younger viewers, and stronger engagement across social media.
A prime example is our collaboration with Brilyn Hollyhand, a rising young conservative commentator who connects with audiences in a way that resonates across generations. His content on 77WABC’s platforms has sparked conversation, driven shares, and attracted new followers.
The results speak for themselves:
Instagram (2 Reels)
- 275,723 views
- 212,930 reach
- 25,669 interactions
- 3.2% followers
- 96.8% non-followers
Facebook (2 Videos)
- 118,397 views
- 7,500 interactions
- 1% followers
- 99% non-followers
X (Twitter) (2 Videos)
- 30,286 views
- 30,567 impressions
- 1,926 engagements
TikTok (2 Videos)
-
- 217,381 views
- 28,914 engagements
- At least 1,000 new followers gained
Younger voices drive reach well beyond our existing audience. In fact, the overwhelming majority of engagement comes from non-followers—proof that fresh perspectives expand our footprint and attract new eyes.
For advertisers, the opportunity is clear. When a post takes off, it doesn’t just capture attention—it creates a cultural moment.
With smart integration, your brand becomes part of that moment, gaining visibility right where conversations are happening.
