A longstanding tradition that draws thousands of attendees and millions of viewers, 77WABC is proud to play a key role in the Columbus Day Parade!
An iconic event that celebrates heritage, community, and culture, 77WABC’s presence goes beyond just showing up. From our colorful booth packed with WABC Talent, giveaways and sampling, to our iconic WABC trolley rolling proudly down the parade route, we’re bringing energy, excitement, and incredible visibility like never before.
Advertisers have a unique opportunity to showcase their brand with prominent signage on both the trolley and booth, hands-on sampling to connect directly with parade attendees, and valuable on-air mentions that extend reach to WABC’s large and loyal audience.
With live interaction and extensive broadcast coverage, partnering with WABC at this event offers a powerful way to engage with a passionate, diverse community during one of the city’s most celebrated cultural events.
Don’t just watch the parade – hop on board with 77WABC during Columbus Day.
