A general sense of financial unease is dominating conversation.
Americans are thinking about money more than ever, an average of four hours a day, according to a recent Empower 2025 study.
But there’s good news: Americans are taking action, researching financial topics ranging from inflation (49%) to budgeting (35%) and saving (35%), per Empower.
According to a Gallup poll, consumers will turn to financial planners and advisers. But businesses need a high reach, high-trust medium. This is where you enter broadcast radio.
Radio remains a powerful tool to reach financially active audiences as it boasts an impressive reach among adults who have used a financial planner this past year: 88%
77WABC is the ideal choice for connecting with Americans who are experiencing financial concern. According to Scarborough Research, WABC listeners are 95% More Likely than the New York Metro Market Average to have used a financial planner in the past 12 months.
Our listeners aren’t just concerned about their finances; they’re engaged, proactive, and looking for expert support.
And where do they get it?
Every weekend, Larry Kudlow, one of the most recognizable economic voices in the country and a former Director of the National Economic Council, offers smart, no-nonsense analysis of markets, economic policy, and global events shaping the American economy.
The Larry Kudlow Show airs every Saturday on 77WABC from 10 AM to 1 PM.
Steeve Moore, a former senior economic advisor to President Trump, provides listeners with clear knowledge of fiscal policy, taxes, and the forces driving the American economy.
Moore Money with Steve Moore airs every Saturday on 77WABC from 1 PM to 3 PM.
Security and confidence are at the heart of what Americans want in their financial lives.
Between Kudlow and Moore on 77WABC, your message sits in the center of a high-yield 5-hour Saturday financial goldmine – a block trusted by listeners who want to invest in their financial future.
Malave, Annette. “Tuning into Financial Stress: Why Radio Is the Medium for Money-Minded Americans.” A Blog All About Radio, 11 Sept. 2025, www.radiomatters.org/index.php/2025/09/16/tuning-into-financial-stress-why-radio-is-the-medium-for-money-minded-americans/.
Scarborough R1 2025: Feb24-Feb25, P18+, New York Metro, Index
