Nielsen research confirms what many advertisers are discovering: podcast advertising is a powerful platform that delivers significant brand lifts across awareness, w-recall, intent, and sales.
According to the just-released “Podcasting Today” from Nielsen, podcast ads generate a 10-point lift in brand awareness and a 6-point lift in purchase intent.
Overall, listeners found podcast ads:
- Interesting – 37%
- Believable – 37%
- Natural – 36%
- Authentic – 32%
The Nielsen Podcasting Today report also confirms that podcast listeners, much like broadcast radio listeners, have an intimate and personal connection with the host. This makes host-read ads even more engaging, with an astounding 62% saying podcast hosts are “likable” and 42% rating them as “credible.
With the biggest names in politics, finance, business, and more, the Red Apple Podcast Network can deliver incredible results for your business. Collectively, our podcasts have generated 6.4+ million downloads year-to-date and that number continues to increase every month!
In addition to our full-length podcasts, 77WABC introduced the Minicast: approximately 10 minutes long and consisting of an interview or highlighted segment from one of our on-air programs. The audience loves them!
When you advertise on the Red Apple Podcast Network, you’re not just buying an ad; you’re seamlessly integrating your brand into high-quality, trusted content that listeners actively seek out. One of our integrated marketing specialists can help you tap into the intimacy and high engagement that the Red Apple Podcast Network delivers.
