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77WABC is radio on steroids! We’re 50,000 watts of broadcasting power plus we’re online, on social, on site, and we have video! Our app is on mobile, our stream is on computers, and we’re on smart speakers. No matter where consumers are, 77WABC is there to inform and entertain.
The beauty of that ubiquitousness is that you can leverage those platforms for a marketing campaign that reaches consumers everywhere and on multiple devices.
A precious metals retailer took advantage of that opportunity and booked a twelve-month, multi-platform campaign. It was so successful, before the end of their contract they renewed for another full year. Below is an account of how they maximized nearly every opportunity 77WABC offers.
On-Air Commercials – On-air commercials ran on 77WABC for local exposure, and because this company is a national brand, they also placed spots on Red Apple Audio Networks, which reaches 81% of the country.
Influential Hosts – To tap into the influence of our highly respected air personalities, the commercials were host-read. The spots were also category exclusive and customized for each on-air personality that was used in the campaign: Larry Kudlow, Greg Kelly, Roger Stone, and James Golden (aka Bo Snerdley).
Fixed Custom Content – Each week, custom content audio was produced and read on air at a fixed day and time to facilitate appointment listening.
Social Media – Leveraging our large social media following, the client sponsored custom content posts each week on Facebook (38,000 followers) and X (34,600 followers).
77WABC App –As sponsors of the WABC Radio App Stream, the client received a minimum of 400,000 impressions and over 2,000 clicks to their website each month.
Podcasts – 30-second host-read spots ran across the Red Apple Podcast Network.
By using a multi-channel strategy over a 52-week period this advertiser expanded their reach, reinforced their messaging, and drove higher conversion rates.
Our team can walk you through a customized multi-platform campaign designed to achieve your goals. Give us a call. We’re easy to reach. We’re everywhere.
