Not all social media posts are equal. The number of likes, shares, comments, and overall interactions are dependent not only on the engagement factor of the topic but also on how the message is crafted and presented. For Action Environmental Services, a hot topic and a masterfully crafted social media message was a home run that amplified their exposure and reached a broader age demographic of highly passionate consumers.
John Sterling, the famed Yankees radio announcer who retired from the Yankees broadcast booth, now hosts a Saturday afternoon program on 77WABC from 4 to 5pm. Each week, John interviews the biggest names in sports, and on this particular Saturday he was giving advice to Yankees Manager Aaron Boone about closing pitcher Devin Williams.
Our social media team crafted the post for that audio/video clip so well that it caught the attention of Jomboy Media’s Talkin’ Yanks podcast, which shared the post on Instagram and X. Plus, they included 77WABC as a collaborator, extending Action Environmental Services’ reach beyond 77WABC’s listeners and social media followers.
That’s how you win the social media ballgame! The results one week after the initial post speak for themselves.
Radio advertisers looking to extend their reach across platforms can experience a significant return on investment (ROI) by adding a social media component to their 77WABC radio campaign. Our team will help you hit it out of the park.
