77WABC’s social media is on fire! In the past three months alone, our Facebook followers increased by 24% and our Instagram by 9%.
A recent example of our dynamic interaction with listeners occurred when we posted on-air commentary, including video, of WABC and WLIR-FM host Dominic Carter’s take on the tragic and violent street brawl in Cincinnati. The post was made on Facebook and Instagram on July 29 and continues to get likes and interaction every day.
As of this past Monday, the Facebook post generated:
- 1.4 million views
- 7,8k likes
- 9.5k comments
On Instagram, the post produced:
- 26k views
- 1.8 likes
- 535 shares
- 378 comments
Combined, the total interaction across both platforms:
- 1,462M views
- 90k interactions
And more come in every hour!
By leveraging the full power of Red Apple Media across multiple platforms – on air, online, onsite, and on social — your marketing message can reach consumers where they are most engaged. Our in-house digital experts can help you craft a social media plan to compliment your on-air campaign.
Dominic Carter is a New York favorite. Many of our listeners remember him as the City Hall reporter on NY1. Dominic’s move to radio has been great for our audience and our advertisers. Dominic hosts three shows on 77WABC and 107.1 WLIR-FM: 3PM to 4PM and 12Midnight to 1AM, Monday through Friday, and 11PM to 12Midnight Sundays.
