An impressive 82% of marketers plan to maintain or grow their radio advertising budgets in the second half of 2025, according to an Inside Radio article on a recent Mediaocean survey. The article states that one in four ad buyers expect to spend more on audio advertising during the second half of the year, while a majority of 57% plans to hold the line on what they have already allocated for 2025.
The article quotes Karsten Weide, Principal and Chief Analyst, W Media Research, who stated during a webinar on the study, “Ad spend is holding strong, despite ongoing economic volatility.”
77WABC and 107.1 WLIR-FM also continue to hold strong, delivering exceptional results by consistently reaching affluent and active consumers. Recent Nielsen data shows the combined WABC/WLIR audience share has grown 53% in the past year.*
Don’t be a victim of FOMO. Brand recognition happens before need. Consistent, year-round presence on 77WABC and 107.1 WLIR-FM is a strategic investment in long-term business growth. Our integrated marketing specialists can help you identify the right campaign to reach goals.
*Source: Nielsen Audio, New York Metro, WABC/WLIR, June 2024/2025, Average Share, P12+, M-S 6a-6a.
