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Market Research

Would you believe any radio station in today’s crowded field of media choices generates over 10 hours of listening weekly?  How about 25 hours? 

77WABC and its Long Island sister station WLIR-FM continue to dominate Time Spent Listening (TSL) in the NY market with the longest weekly TSL, beating all stations across all formats in the New York Metro. 

77WABC kept listeners hyper-engaged to claim the #2 TSL position with an average of 10 hours and 30 minutes per week, and WLIR-FM delivered even higher engagement, coming in at #1 with 25 hours of TSL! (Source: Nielsen Audio, New York Metro, May 2025, M-Su 6a-6a, Weekly TSL, Persons 12+)

We’re not just keeping listeners listening, we’re bringing in new listeners every day.  WABC’s average share grew 22% year-over-year, and WLIR-FM soared with 700% growth! We attribute much of the WLIR-FM success not only to simulcasting our big-name personalities from 77WABC, local news and traffic on WLIR-FM has also boosted listening.

 

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