© Danielle Parhizkaran/NorthJersey / USA TODAY NETWORK / USA TODAY NETWORK
(Albany, NY) — New York State Governor Kathy Hochul is announcing the release of two new I LOVE NY summer ads designed to attract tourists.
They’re feel-good ads featuring the breadth of what the Empire State has to offer: beaches, mountains, the Erie Canal, performing arts venues, horse racing, iconic museums and New York City.
The ads will appear on digital billboards, social media and on a mobile marketing tour at festivals and street fairs in 40 Northeast sites. The Governor also says New York is working with the travel industry to attract international tourists, like those from Canada, who typically spend more and stay longer when they visit.
